BBC buys up "Hutton Report" search terms

In anticipation for the release of the verdict

[keeper]

[media.guardian.co.uk...]

Despite the sensitive climate surrounding the publication of Lord Hutton's report, the BBC's marketing department has decided to focus on the BBC website's in-depth coverage of the inquiry as part of a drive to attract new users.

I dont wanna get too political here but its certainly an interesting time to dip their toes into search marketing. Using search advertising to initiate a PR damage control strategy.

[pixel_juice]

There's a longer post about this here:

[webmasterworld.com...]

The Adwords don't seem to have materialised anyway.

[TimmyMagic]

I don't see how the BBC buying up search terms will do anything to stop the damage. They've been stiched up by the Hutton Report big time. According to Hutton the government has no blame. What a load of rubbish.