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Promote your website for FREE

Online Website promotion

         

pathak

8:23 am on Dec 31, 2003 (gmt 0)

10+ Year Member



Working as a Webmaster for a research organisation is a different experience. Neither we have to sell any product nor provide any service to the visitors. Most of these websites gives information that includes articles, analysis, data, graphs etc. But we want that the information on our website should reach to each and every person of the interest. Promoting a organisational (.org) site is different from others because being a org site we cannot put banners or popups of other sites and usually these organisations do not spend much on the promotion of website. While promoting a website you must also use the following effective and free options of site promotion.

Search engines: Search engines are the most effective way to promote your site. From survey it has been found that about 80 per cent of people use search engine to find site of their purpose. Therefore, why should not utilize these visitors. You should submit your site to as many search engines, as you can. Following are the urls to submit your site to some of the most used search engines:

Google: www.google.com/addurl.html
Hotbot: hotbot.lycos.com/addurl.asp
Altavista: [addurl.altavista.com...]
Northernlight: www.northernlight.com/docs/regurl_help.html
Whatuseek: www.whatuseek.com/addurl.shtml
AlltheWeb: www.alltheweb.com/add_url.php
Ask Jeeves: static.wc.ask.com/docs/addjeeves/Submit.html
Bravenet: [bravenet.com...]

Submit all the new pages you add to your site. But before submitting your site to any search engine meta tag it properly. Meta tag plays a major role in ranking a site in search engine. To know in detail about meta tags please see following pages:

<snip>

Web Directory: Submit your website to web directories. The site should be submitted to appropriate category. It also helps in improving ranking in Search engines. One of the most useful web directory is Open director Project (dmoz.org). If your site has been accepted into the Open Directory, then it will also get place on its partner sites which use the Open Directory data, such as AOL Search, DirectHit, HotBot, Google, Lycos, Netscape Search, etc.

Yahoo has also very big web directory. Submit to the web directories of local websites also.

Forums/groups: Register yourself with the forums/groups of similar idea as your website and send messages with url of your website to the members. Some of the groups are following:
[groups.yahoo.com...]
www.google.com/grphp?hl=en

Links/Recommended sites: Make a page Links/recommended sites and list sites that are similar to your site. In exchange of it get yourself added to their site. Invite Webmasters of interesting sites to see your site and get a listing in their link page.

Submit pages of other websites where your website is registered to the search engines. It will increase your ranking in search engine. The search engine logic is that the more sites linked to your site, the better of resource your site would be on particular topic.

After some time you will feel that you had submitted your site to all the search engines, web directories, sites etc. At this point you should learn from your competitor sites. You should find the places where your competitor site is registered. To find this just search link:<site name> (eg. link:www.webmasterworld.com) in any search engine like google and it will give you the list of the pages where it is registered. What else you need? Register your site to all these pages.

Now see the result. Have passions, it takes some time to give result. Search engines and sites take time to analysis sites. And once it is listed it will remain there for long and will give you results, whereas in advertisement we have to pay for each hour and day.

THIS IS ALL FROM MY EXPERIENCE, PLEASE GIVE YOUR VIEWS TO MAKE THE TOPIC COMPLETE

[edited by: engine at 12:29 pm (utc) on Dec. 31, 2003]

[edited by: Brett_Tabke at 1:29 pm (utc) on Dec. 31, 2003]

tedster

8:49 am on Dec 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thank you for pulling that information together. However, I would caution readers that some of the advice seems a bit out of date to me.

For instance, I never submit to the major search engines today and I haven't for about two years. The spiders crawl the web just fine and all you need is inbound links to your pages and they will be included. And to rank well given today's algorithms, you really NEED inbound links anyway.

Without any search engine submissions at all, the sites I work with have great traffic on a variety of search terms.

NorthernLight has gone through a major restructuring and is not currently a source of traffic - although something is afoot for the new year I think. Note that the submit page you listed is a 404.

Under links, I would stress the value of getting links to DEEP pages in your site, not just to the main index page.

I don't want to nit-pick your efforts into oblivion, but I do want to underscore the importance of staying in touch with the rapidly changing landscape of web search. And you are at the right place to do that.

mack

11:59 am on Dec 31, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Hi pathak, very nice post and a lot of what you said is good although I tend to agree with what tedster has said relating to some of the information being a little out of date.

I am another person who has not submited to a major SE in a long time. I tend to work on my directory submissions and let the se' find me through their links.

You also posted info about some automatic submission services. Thse can be handy tools although I think it is best to do the impotraint submissions by hand.

Here is a link to a similar post I made about 6 months ago. It might be of some use to you.
[webmasterworld.com...]

Mack.

percentages

12:20 pm on Dec 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>Working as a Webmaster for a research organization is a different experience. Neither we have to sell any product nor provide any service to the visitors.
My friend, there in lies your problem. I'm afraid most of what you have posted is 18 months or more out of date.

Those at the "cutting" and often "bleeding" edge try to keep up-to-date with the latest techniques because the mighty dollar is involved.....something those in pure research often miss.

This technology changes so fast that even those chasing the mighty dollar often have trouble keeping up with it (me included)....those that are totally on top of it (I'm sure someone must be)...tend to stay quiet because they know how much it is worth ;)

tedster

5:40 pm on Dec 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's also worth mentioning that the meta tags have seen a major devaluation in recent times - as the messages all around our forums testify. Just as you don't need to submit, pages can rank very high on major search engines with no meta tags whatsoever.

The issue here is that meta tags were often stuffed with words that only marginally represented the page; in other words, they were spammed. In order to improve the relevance of their results, search engines HAD to devalue the meta tags and focus on the page itself and the inbound links.

So use the meta tags if you wish. There is a possible small boost you can get here and there. But don't obsess about them at all; the results will not be worth the time and energy spent.

The description meta tag is of some value, especially because it may be displayed in the search results. But the keywords meta tag is widely ignored -- and the rest of the meta tags won't make a difference at all to the page's rank except for robots, which you can use to ensure a page will not be ranked at all.

martinibuster

6:09 pm on Dec 31, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



In regard to forum spamming, if your website has good enough content or provides a great product or service you'll find that other people will drop the url for you. This is preferred as the url dropper may be well known and trusted within that particular community.

Regularly review your logs and do searches on the name of your website to see who is dropping your name in what forum; this can open up opportunities to assist users of your product- or to clear up misconceptions.

Network with others.

pathak

7:44 am on Jan 2, 2004 (gmt 0)

10+ Year Member



thanxs alot to you all for your valuable suggestions and updates. I do still have confusion at one point - There is not need to submit to search engine.

Google says:
"When a URL is submitted to Google, we look for it in our next crawl. If you've already submitted your URL, your site could easily appear in our new index, which will go up when the current crawl is completed. However, if no other site links to yours, it may be difficult for our crawler to find you. Conversely, if many sites link to your page, there is a good chance we will find you without your submitting your URL."
[google.com...]

Google will index the website if it gets link to our website through some other website. But for a newly launched website, i think it is good to submit. Why to take chance, when it is totally free?

ncw164x

8:30 am on Jan 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>But for a newly launched website, i think it is good to submit.

Not always, let the search engine spiders do the work and find the link to your site. I have not submitted a web site to google in 3 years but have a lot of sites and pages in the google database.

In my experience this is the better option and will tend to stay in the database instead of being indexed building your hopes up and then going missing.

ncw164x

domokun

10:22 am on Jan 2, 2004 (gmt 0)

10+ Year Member



personally, i would recommend submitting to the major search engines initially so as to cover all your bases. most engines now require a yearly fee so I would advise submitting to these engines for the first year and then letting the bots do their work thereafter. my theory being that after the first year you will have built up enough links and good word of mouth in order for you site to be well ranked in the serps without having to pay for inclusion.

andy_boyd

11:38 am on Jan 2, 2004 (gmt 0)

10+ Year Member



I agree with Tedster.

To really cover your bases you need to get those all important links into the deep sections of your site. Take a look at your logs and you'll soon notice that loads of traffic will be coming in to a page 2 categories deep from obscure 2 or 3 word phrases. If you can get links into those sections you'll get more traffic into the content and you'll make sure that Googlebot / Slurp et al get into your site and gobble it up!

Also, subscribing to a PFI service will ensure your subscribed page is regularly spidered, but if you already have lots of inward deep links Slurp / FAST will be all over your site anyway, hence you don't need to subscribe. Whether or not PFI pages are treated better remains to be seen though, I think the jury's out on that one.

eWhisper

5:53 pm on Jan 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If your site also represents a physical location - don't forget all the yellow page sites - almost all of them have a free submit option.

mack

5:58 pm on Jan 2, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



The debate on to submit or not to submit is one that is with us to stay. My preference it to not submit to the se's but concentrate on as many directory links as possible.

If you submit Google will not index you if you do not have any inbound links. In order to appear at all, you still need links to your site. Because of this I tend to simply use directories to let the siders find me. Most directories are highly spidered and therfore your site will be found fast.

Mack.

eWhisper

6:17 pm on Jan 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you submit Google will not index you if you do not have any inbound links. In order to appear at all, you still need links to your site.

Are you sure about this or is this a recent change?

I've had new sites appear in G before any links were established as directories take a while to update their links. The only thing I can think of is if PPC counts as a link, then I guess there is one somewhere, but I don't think G looks at OV and AdWords for links.

Dreamquick

12:33 am on Jan 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



eWhisper, I'll second that might sometimes "need links to get indexed" comment...

My experience might just have been coincidence but we spend two months without incoming links (links werent spiderable so werent credited) and without any sign of Googlebot despite manual submits, when we finally fixed out incoming link problem GoogleBot appeared like magic less than a week later.

- Tony

henry0

1:20 pm on Jan 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hello
Some of my works are performed for ORG
(I became very proficient in getting my invoices paid) :)

One of the easiest means of marketing the site lies in links exchange
Actually I even installed a link submit script
use those submissions to exchange links
Did you notice how ORGs and related do very well exchange links

Next important point build a site that is as appealing as any heavy funded commercial website
Did you look at how boring are most ORG sites

Keep in mind that most ORG viewers do not go faster than 56K, most still run
Never defragmented 98 box!

And that most of their monitor available real estate is often clogged with many stuffs that do not even offer more that about 600 viewable area

<edit>
I forgot about how the press is easy to work with when related to non for profit

still related to other org
publish and send out your press release and newsletter
I did set a system to recieve and post upon admin approval
newsletter and pressrelease of other org
the name of the game is keep interest high by offering very frequent "new news" not only your but related other org

cheers and good luck
Henry

NeilD

11:56 am on Jan 6, 2004 (gmt 0)

10+ Year Member



If you want to submit your website to a search engine my I surgest Dmoz. Most serach engines use it.

Neil.