Im curious how one goes about adding ppc ads
into html content style pages.

I know some of the ppc engines offer tools to
create javascript boxes of their results that
you can just copy and paste into your page but
what I would rather do is add the data as an
actual part of the page (no javascript).

Obviously I don't want to just copy and paste the
results into my page as then as advertisers change
or go out of business my links would become bad
(link rot).

Ive seen sites do this on an html page without
javascript and without the link to the page
carrying the search string (?), but dont know
how its done.

Any programming wizes know how this is done?

Thanks much,
Travis U.