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What do I do with my money!?

   
10:57 am on Oct 4, 2003 (gmt 0)

10+ Year Member



Here's the situation:
I have a well-converting site that can be promoted to general audiences and targeted audiences.

I have $1,000 for promotion. I need to make a good profit, so that I can get the ball rolling.

What do I spend it on?:
PPC
CPC network
CPM network
banner advertising
etc.

Please elaborate on whichever idea you have. I know all the options above, so if it's like PPC, which engines? Should I get a study guide or just experiment? I don't wanna spend a lot per word, like .05/click, .10 at most, well maybe a teency bit more.

So what would you do?

all the best,
taylor

3:26 pm on Oct 4, 2003 (gmt 0)

WebmasterWorld Senior Member txbakers is a WebmasterWorld Top Contributor of All Time 10+ Year Member



You should send it all to me.

But seriously, send it to me.

No really, if you don't know what do to with your money, perhaps you aren't really qualified to run a business and need to hire a manager.

No offense intended, but running a business is serious business, and if you don't know how to develop that business you will need to either learn how to do so or hire someone who can.

3:35 pm on Oct 4, 2003 (gmt 0)

WebmasterWorld Senior Member nffc is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Give Yahoo the $299, spend $201 with a few third level directories, you should get about 7 with that. Spend the remaining $500 on a pair of really good shoes.

I'm being serious.

3:38 pm on Oct 4, 2003 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I would try out Overture and Google AdWords PPCs. As for a study guide to them the relevant forums on Webmasterworld are a very good place to start.
3:42 pm on Oct 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yahoo - Looksmart - G adwords - Position Tech.

a $1K ain't a lot so get a strategy planned out.

Hence get the same listing in Yahoo, LS, and DMOZ - which is really pertinent to the main interests of the site. Pick up some peripheral traffic with G adwords and PT's PFI Inktomi program for MSN.

IF you achieve all of the above on a grand, and its a good execution then you should see good ranks, if you don't you'll waste you grand in a one-er.

6:20 pm on Oct 4, 2003 (gmt 0)
6:44 pm on Oct 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree with NFFC - go get the links. Adwords or Overture are fine but they're only temporary. Once you burn the $1000 you'll be starting all over again. Yahoo, ODP, some smaller directories, some PFI with INK and a nice pair of shoes. Really can't go wrong with good shoes :)
11:35 pm on Oct 4, 2003 (gmt 0)

10+ Year Member



I wont be starting all over again if I turn a profit.
3:59 pm on Oct 6, 2003 (gmt 0)

10+ Year Member



You could also use some of that to get listings in to Inktomi. I think they have a $39 set up for the first URl and $25 for each thereafter. That will get you links.
4:05 pm on Oct 6, 2003 (gmt 0)

10+ Year Member



One hour of consulting from Lazerzubb:

[webmasterworld.com ]

2:16 am on Oct 7, 2003 (gmt 0)

10+ Year Member



There's so much you can do for free. I recommend studying up SIGNIFICANTLY. There are tons of resources both here and on other sites that can teach you how to do your own SEO and promotion.

Only after you've gotten to the point where you can generate traffic that way should you spend that $1000. It won't last you very long, no matter what you do. You could probably contract a quality SEO firm for 2-5 times that, but that won't get you far -- so my recommendation is use your head and either learn to do it yourself, or have your web person learn to do it.