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Advertising to local residents online?

how to reach local Dallas residents online

     

limitup

5:29 pm on Oct 2, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I need to advertise a new service to local Dallas/Fort Worth residents online. Off the top of my head I figure that if I can find any other local company/group/assocation etc. that has an online community, etc. I could try to advertise with them. But I'm new to this and not sure how else to proceed. There are millions of people who live in the Dallas/Fort Worth area, and if they are online I want to reach them. Does anyone have any experience with reaching a local market online, or have any suggestions for me on how to go about doing this? Thanks!

ritualcoffee

6:03 pm on Oct 2, 2003 (gmt 0)

10+ Year Member



several ways...

optimize your site for keywords that include the locale. for example: DFW widgets...

submit to localized directories.

never forget to submit links to the local commerce office website.

rcjordan

6:17 pm on Oct 2, 2003 (gmt 0)

WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member



My experience (in small towns and regions) is that locals rarely search on their own towns, with the possible exception of using the web as a quick alternative to using the phone book.

limitup

6:32 pm on Oct 2, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sorry for the confusion - I wasn't referring to reaching these people via the Search Engines. I was thinking of more pro-active approaches i.e. try to figure out what sites they would logically be frequently, and then advertising on those sites, etc. Is this not a good way to go?

ogletree

6:39 pm on Oct 2, 2003 (gmt 0)

WebmasterWorld Senior Member ogletree is a WebmasterWorld Top Contributor of All Time 10+ Year Member



citysearch.com has a Dallas section but I think they partner with guidelive.com for Fort Worth.

Mardi_Gras

6:48 pm on Oct 2, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Belo has two major media outlets in Dallas - the Dallas Morning News (dallasnews.com) and WFAA-TV (wfaa.com). Similar content but different sites. Those would be a good start. I'm not sure who else are the major media players in that market - try searching for Dallas newspapers, Radio, and TV stations.

Travel

7:18 pm on Oct 2, 2003 (gmt 0)

10+ Year Member



weather and news are big draws for locals

werty

8:11 pm on Oct 2, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



You may be interested in geo-targeting people through yahoo mails ads. They run 6CPM($6 per 1000 impressions) but you can target these like mad: city/state/zip, age, gender, interests, etc.

They are pretty neat, but a little pricey. If you use yahoo mail these are the ads that are shown after you send a message or log out. They are called "monster ads" since they are a large size.

Worth looking into IMHO.

limitup

8:12 pm on Oct 2, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Weather and news - duh duh duh! Thanks guys and gals, I don't know why I didn't think of that.