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In case you are wondering, what is a webmercial? Webmercials are online commercials that communicate messages
via the internet or email. Webmercials deliver full screen, high-impact animation, graphics and sound. They are typically created in flash.
Basically, webmercials are supposed to be yet another way to market online. They can appear as a commercial preceeding a web site or can be emailed to a customer base. One idea is that they may replace some of the banner advertising.
Has anyone heard about this technology? Any opinions as to whether or not it will be a go?
So I don't see a webmercial replacing banner ads. If you can generate interest ahead of time, you may be able to convince some visitors to opt-in to a showing, but interrupting them while they are aimed elsewhere is not going to work.