Banner Blindness

An interesting article on good navigation.

[tosspot17]

Although quite an old article, I found this [internettg.org] quite useful, and couldn't see it posted on here anywhere.

It basically summises that trying to make something visable on your site by making it different to the surrounding page often doesn't work.

It gives an example of highlighting elements of navigation which are particularly important as working better, and it seems to work quite well.

Anyway, just some food for thought. :)

[Gene]

Good stuff!

Thanks

[Imaster]

I found the article pretty interesting. Thanks.

[dragonlady7]

I agree with the study. When I'm looking for something, I'm looking for something, and I don't see anything else. The whole site could be full of blinking images, but if it's not in the menu I wouldn't notice, if I was fixed on the task at hand.

I don't usually get that fixed on a task, though.
But that applies here-- I go to send a sticky and click "submit" and it doesn't go through, and I click it again twice before I notice the big yellow-highlighted line at the top of the screen that says "must specify subject" or something to that effect. Duh, but I wasn't looking at that, I was looking to see if I'd pushed the right button.

[vincevincevince]

It is a great article - and reflects the immense success of Google's text-link advertisment policy.