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Gator Advertisments and Targeting Paper

New study investigates how Gator ad-utility actually works

         

BlobFisk

9:38 pm on May 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




A Harvard University researcher has completed an investigation of the Gator advertising utility, offering a glimpse into the workings of one of the Web's most controversial pop-up networks.

An interesting study (here [cyber.law.harvard.edu]) published by Ben Edelman of Harvard University which makes for fascinating reading.

It also has a utility whereby you can type in your domain and see if it has any Gator ads targeted at it.

jatar_k

9:42 pm on May 22, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



[webmasterworld.com...]

[edited by: heini at 10:09 pm (utc) on May 22, 2003]
[edit reason] post was moved, changed url [/edit]

BlobFisk

10:01 pm on May 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Apologies and thanks jatar!

If only Google updated as quickly as the Google forum moves!