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Forum Moderators: phranque
You must read this [fool.com].
You mean spending billions of dollars every year when your revenues are only in the millions is a BAD way to run a business? No way! There goes my big dotcom IPO plan... damn.
I've wondered about that sort of thing all along... you've got an inherently cheap way to run (or augment) a business (online)... so rather than pinching pennies and building up your revenue until you're profitable, you spend millions of dollars of other people's money on advertising and unneccesary employees and stand around scratching your head when everything goes wrong.