Banner Blindness

only a subset of a bigger phenomenon

[tedster]

The Boston Globe has a good article about Change Blindness and its possible relationship to Banner Ad Blindness. It seems that research into Change Blindness is all the rage today in studies of human perception.

Yet another reason to do some real usability testing, rather than rely on our hunches.

Researchers say that computer designers may make wrong assumptions as well, about screen prompts that they believe a user cannot miss seeing.

One piece of that, Levin said, is ''banner blindness,'' a newly coined term for a phenomenon related to change blindness - that sometimes, when big banners are blazoned across the computer screen, they somehow fail to register with viewers.

Full Article [boston.com]

[DaveN]

It's the large flash ones that just expand and take up after the screen that I never notice i to busy swearing and trying to get rid.

DaveN