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Are there solutions out there that will help manage, link and optimize relevent content?
Our company composes articles for our client's benefit... (and clients love it)... but we also feel we can do a better job capitalizing on getting these articles cross-linked and SE friendly.
This issue was touched upon briefly during the search engine strategies conference. Any advice, solutions, or remarks you make to assist my search is greatly appeciated.
The big problem is that everyone is using such diverse formats:
- pure html
- text email
- pdf docs.
- databases everywhere in a dozen formats from sql to access.
- hundreds upon hundreds of different cgi's storing data in proprietary format.
I get the impression from those I've tried, that you either have to make wholesale system changes, and switch to that products format, or try to juggle it all yourself.
What I've settled on, is good old directory structure where I organize relevent documents in the tree. I then do something simple, like bookmark that location in my browser and shadow the tree:
That sort of thing. Then, I became an expert user with my editor and can slice, dice, and blend any docs needed. It's not uncommon for me to have 30-40 documents open at the same time and 3-4 instances of my editor for cut/paste and keyboard macro work. I find that system faster than I think it would taking the time to learn a cms and getting locked into some proprietary format.