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Forum Moderators: phranque
I go in this order:
I don't think the order matters a lot, but I always put my important keywords stuff as close to the top of the HTML as I can. It can't hurt.
By the way, for your ROBOTS tag, use content="INDEX,FOLLOW" if you want the search engines both to index that page and follow the links on it.
NOINDEX and NOFOLLOW have the other meanings you might want to use at some time.
If you are using frontpage to write your pages it defaults your title to below the other meta's (does any one know if this is the case with other wysiwyg authoring tools ?)
I've heard it said this can drop your ratings in certain engines. to correct you have to manually edit in HTML mode.
If you dont add meta,s for "robots" and "re-visit after" do all engines default to a set pattern?
I only use index,follow, noindex,nofollow, or in some cases index,nofollow - have never felt comfortable with ALL. Just personal preference, I think the specifics are clearer.
>do all engines default to a set pattern?
I am reasonably certain and always assume that index,follow is the default of there is no robots meta tag. (Someone please correct me if I'm wrong.)
Info re robots tag:
I think it is more important not to introduce many non-standard tags into the header. Lastly, if there is anything in the header that id's the page creation software, delete it at all costs. Don't give the se's any clue what-so-ever on what created the page. As we've seen in the last year, se's are getting fickle and picky about what they will accept. Don't give them any excuses (like an ms-frontpage) tag to bury you.
I called tech. support @ MS a few weeks ago on a site map/T.O.C. question. When the tech. viewed my page he sounded like he was having a VERY difficult time trying to understand why I would ever concieve of removing those "standard" FP METAs. It was all I could do not to laugh. He started siting all sorts of reasons why this was a bad idea, LOL.
Or you could just switch to HTML view and delete them. Allthough it looks like he has some nice add-ins.
Actually and I am sorry to point this out FP 2000 does. View my URL in my profile. This site was done with FP. I do use notepad but not for deleting METAs. I am unsure of the nature/behavior of FP 98 as it has been a while.
There is no defined standard for meta tags. Although most SEs recognize the ones you listed you are free to define your own. See [w3.org...] for more details.
That said, your question is about a "content" meta. I've used a similar tag with some success on some SEs. Perhaps this is because some SEs recognize the tag, perhaps it's simply because it's another place to include keywords that's very high up (prominent) on the page.