Forum Moderators: phranque

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Get users to browse through your whole site

run a competition!

         

ppg

10:33 am on Sep 18, 2002 (gmt 0)

10+ Year Member



Just a note on something I tried yesterday to publicise a new site revision which seems to have worked really well.

generally, I find it pretty hard to get useful feedback from users. To help launch this latest revision, I put in a competion - I hid something in an image on the site which users have to find and click on to send us an email to be entered into our 'free prize draw'. When the email comes up on their side for them to send, theres a short suggestion to provide us with a little feedback on the site.

so far, everyone who's entered has given some feedback, and thankfully its all been good, and response has been great. The most useful ones are where the user has actually made some suggestions on what they'd like to see on the site. Of course the customer database was emailed too.

The good thing is that to enter the competition a user has to potentially browse the site pretty deeply before they find the hidden item and enter.

No doubt this has been done many times before, and I know there are members hereabouts that are much more focused on marketing than me, and better at it too, but I just thought I'd share.

Its a great way to publicise your site, get it browsed, and potentially pick up some new leads.

vibgyor79

6:31 pm on Sep 18, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Incentivized clicks - Never works - waste of time and money.
Incentivized Browsing - Hmmmmm.... - You get the drift.

Did somebody win the "free prize"? :)

ppg

12:15 pm on Sep 19, 2002 (gmt 0)

10+ Year Member



Did somebody win the "free prize"?

hehe. I doubt if too many people would have entered if they had to pay for the prize when they won :)

I'm going to leave it up for a month or so to see if I get any more entrants after the initial 'stampede'. Well maybe 'gentle stroll' would be more applicable.

- I'm not sure I do get your drift though.....

jamsy

5:38 pm on Sep 20, 2002 (gmt 0)

10+ Year Member



PPG

I get your drift and think it is a great idea. I manage a site which has about 200 products on and all of which are very nice and would generate impulse buyers ;)

I will use that idea if you dont mind because it is great for people to see the whole site and not just one or two pages

Thanks
:)

ppg

7:10 pm on Sep 20, 2002 (gmt 0)

10+ Year Member



feel free jamsy, thats why I posted it. Hope you get a good response.

dcheney

7:58 pm on Sep 20, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



hmm, not sure how many would make it through my 15k pages ;-)

jamsy

11:32 pm on Sep 20, 2002 (gmt 0)

10+ Year Member



lol set them a challenge then to get through all 15k pages without their connection dropping ;)