An interesting article by one of our members (andersja) on changing a companies name. [Anders blog [jacobsen.no]]
It is a good analysis of the issues involved. I've been watching the whole issue the last year after being shocked that Goto would change their name to Overture.
andersja
12:06 am on Aug 19, 2002 (gmt 0)
Thanks for the mention, Brett.
I would like to add that I'm open for feedback & additional suggestions. Thanks for using the option of submitting comments below the article to add stuff or webmasterworld.com URLs.