Sender ID, etc. - risks?

spf sender id

[freelancewriter]

A few of the e-mail vendors that I use encourage inclusion of Sender ID info in our DNS indicating that they are an approved sender of e-mail for us.

The benefit is obvious - greater likelihood of deliver to msn.com and hotmail.com addresses. Also no "sent on behalf of" disclaimer in Outlook.

However, I don't take changing our DNS lightly.

Is anyone besides Microsoft using Sender ID?

Are there any risks to including Sender ID info?

I'd love to hear from anyone who implemented this, and those who opted not to.

[coopster]

Welcome to WebmasterWorld, freelancewriter.

I have opted not to use the solution. It was not embraced by many others and that is the main reason. I have also chosen not to use SPF [webmasterworld.com] and have not had any impact on us nor any of our clients.

[freelancewriter]

Thanks for the welcome. I registered for this forum long ago and come back to search the archives on occasion. I guess I hadn't realized this was my first post.

Also, thanks for the opinion.

Somewhere I heard the adoption rate was 20% with Fortune 500 companies for Sender ID, which is rather significant given the complexity for large companies adopting this. (Tracking down who sends e-mail on a companies behalf would be no easy task when you think about it.)

I'm considering it (but as my post indicated, haven't made any decisions) for a few reasons, namely:
1. It would presumably lower the risk of getting caught in the Hotmail/MSN junk folder.
2. Long term, as they begin to rate your reputation, implementation would seem to be a plus.

Somewhere I read that eBay jumped on board, as did Bank of America. Most banks from what I've heard, haven't, and are still evaluating it.

If there was a higher adoption rate, it would be more effective, of course.

Anyone else?