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Wikipedia

It's your Friend and not your Foe

         

trillianjedi

4:38 pm on May 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Wikipedia is getting tough to compete against in some sectors and I've noticed some of you getting a bit fed up with that.

But look, it is in the right place. It's an authority hub and much of the content on there is excellent. I use it all the time. It's not spam - it's a high quality resource.

Anyway, on with the story...

I'd been working on a site for a friend (a good quality informational site but with an eCommerce backend) where Wikipedia is #1 for his main target keyphrase. So I went and posted a link to his widgets site right on their widgets page. It got nuked within an hour (that was expected). "OK Wikipedia", I thought, "you passed the moderation test. That's a good thing.".

So I spent a little time and created his very own page on Wikipedia dedicated to his widgets site. It was very objective, very factual and explained exactly what it is that he does with widgets. It's titled as per his corporate name and there's nothing whatsoever spammy about it. I put a link to his "official site" under "External Links" with the anchor text "Official Site". Simple. Plain. Unobtrusive.

I then went back to the main widgets page and linked to this new Wikipedia page hoping that it would stick this time and considering that if it didn't, time to move on and look at other sources of traffic.

That was 3/4 weeks ago, and his link is not only still in place, but a moderator has moved it up the page and into the content of the main widgets page, right in the first paragraph. Nice.

Traffic? Average 90 referrals a day.

"But that's not many TJ!", I hear you all cry.

Yeah, but they're all converting...

It's good quality traffic. Tap it.

TJ

phantombookman

4:54 pm on May 23, 2006 (gmt 0)

10+ Year Member



TJ
wikipedia sends me more visitors than MSN and Yahoo combined!

Google does rule in my area and it says a lot about msn & y but it is still a hell of a statistic

Matt Probert

6:01 pm on May 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's an authority hub

If you like dominant ideologies and unsubstantiated claims from unaccountable sources.

I don't respect it. I don't like it. And it's not a charity.

Matt

celgins

6:49 pm on May 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Wiki certainly has its place. I just wish the content was better verified. Some of it is badly written.

However, I will use it from time to time.

I wish I could pull a trillianjedi and add my own content. I guess I could think of a way to attach content about my biz, but it doesn't really fit.

BeeDeeDubbleU

9:36 am on May 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I don't respect it. I don't like it. And it's not a charity.

What do you base this upon, did they delete your link too? ;)

I use Wikipedia and I have contributed on several occasions but I would not consider contributing if I was not sure about what I was talking about ... for example first hand local information. I think that most contributors are like this.

I appreciate that some people may may upload BS but in my experience it is very closely moderated so you have to respect them for that. I am quite confident that I can separate the wheat from the chaff and I would also be more inclined to believe what I read in Wikipedia before some ad laden MFA website.

trillianjedi

12:39 pm on May 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You don't have to respect or even like something to use it to your advantage... there are many SE's that I don't actually like or respect, but I'm not going to turn away visitors that they send.

It's the visitors that I'm interested in liking and respecting, not the means of their arrival.

TJ

BeeDeeDubbleU

3:09 pm on May 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Quite!

Demaestro

3:25 pm on May 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



tj...

Great post, thanks for the idea. I am going to give it a try.

Excellent point about the traffic, I don't know why some people don't like Wikipedia, rank envy perhaps. I think considering how much information they have they are doing a great job managing it.

ronburk

3:39 pm on May 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Wikipedia is also excellent for people who make competing content.

  • They often combine a fair amount of research with absolutely lousy writing and editing, giving you one-stop shopping when you want to create a better competing article in half the time it took them.
  • They exploit cross-linking to a degree unfamiliar to most content creators. This can help you start to exploit this valuable SEO tool in your own writing by giving you lots of free examples that are specific to exactly what you're writing about.
  • They don't display AdSense, so they're not really the competition for AdSensers.
  • They have such brand name awareness these days, that getting listed lower than Wikipedia is not necessarily a minus -- a growing # of people will say "ummm, I want to see what somebody who is not Wikipedia has to say".
  • They cover such broad scope that, again, they encourage people to move further in the listings. For example, seeing the "widget" entry from Wikipedia and then seeing the "www.widget.com" entry below it, many people will want to move on to the website clearly more devoted to the topic they seek. Put me right next to Wikipedia in the SERPs every time!

jimbeetle

4:12 pm on May 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Yeah, ron, location, location, location. Want to open a successful restaurant? Find a place next door to a very successful restaurant.

BeeDeeDubbleU

4:46 pm on May 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



LOL!