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Microsoft has taken the unusual step -- for Microsoft, that is -- of spinning off technology developed by a research subsidiary with the aim of entering the social networking space.
The new startup is called Wallop. Its aim, according to Microsoft, is to roll out a next generation social networking application developed by Microsoft IP Ventures, a nearly one-year-old research arm of the company.
Microsoft targets social networking space with Wallop [technewsworld.com]
Perhaps it's a good day to read both threads and think about the business of social networking and once again ask:
For all the new and improved methods and systems and channels for connecting with other human beings have we - humankind - experienced the emergence of greater love (real connecting) with one another?
Might that someday come to pass, if we manage this transitional state where - at least on the surface - it appears that the increase in connecting or crossing paths is, instead, revealing or bringing to light human conflict?
Are any of the wunderkinds or geniuses of the technology of human interaction (social networking) also working on the technology of human conflict resolution? Maybe that might be a good idea, so that all the new and improved social networking doesn't move us along a path of conflict and increased carnage?
Perhaps the crashing and clashing is just an inevitable stage in the process of a planet coming to grips with its overarching commonality and the need to see that - our common interests - as being far more important than our differences?
Perhaps Jodie Foster's (Carl Sagan's) proposed question to ask the creators of the transport machine in the movie Contact merits some attention:
"How did you do it? How did you reach a stage in your evolution where you are capable of such wonderful technology without having first destroyed yourselves?"
Social networking, important? Ya.
Maybe more than we know but maybe we ought to be thinking a bit deeper whilst we toil to roll-out the next MySpace.