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I have always been of the opinion that this sort of self serving aggrandizement is annoying, often unbelievable and far too easy to "fake". In fact, I laugh at those one paragraph "testimonials" that read like:
"We had a wonderful time! The boat was great and performed well. We loved the country and particularly enjoyed yada yada. We will definitely be back and next time we will bring a few more friends so we can get a bigger boat!"
Joan & Jon - Gary, Indiana
Jeeze ... who buys that cr@p? I sure don't!
Having said that, I have almost been convinced to go ahead and do it. However, if I am going to do it, it must be done in such a way as to be believable.
I have a few ideas such as using photos of happy clients (at the dock), interviews, rating systems, etc. but I would like to hear from you what your general feelings are on this topic and specifically:
Do you have any suggestions as to how to provide a truly believable testimonial that even the most cynical amongst us might buy?