Forum Moderators: phranque
My site is retail e-commerce, so every new product that I add I'm thinking about what to call it so that customers will find it easily with searches (eg, what we New Zealanders call a widget is often called a woggle in Canada), how to write accompanying copy that will intensify the page for keywords and inroduce supporting search words, where to place it on site so it won't dilute the gallery page it links from, etc.
When I'm evaluating a new line of product, once I'm satisfied that it is of sufficient quality I think in terms of whether there is enough immediate variety available to make a strong gallery page, whether there is enough ongoing supply that the product will still be available when it hits the search engines, etc. (The products are artsy/craftsy, so supply can be capricious at best).
It's a significant factor in most decisions I make with regard to the site.
Then you can add from 0 to 1500 hrs a year per site depending on competitivity and how important it market share to clients.
What it like about those who spend 0 a year is that they eventually (6 months) call you for another round...