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How Long Does A Website Get To Make A First Impression?

50 milliseconds?!

         

skipfactor

7:06 pm on Jan 16, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One twentieth of a second. That's about how long it takes for a Web site to make a first impression on an Internet user, according to researchers at a Canadian university...

Visual appeal can be assessed within 50 milliseconds, suggesting that Web designers have about 50 milliseconds to make a good impression...

Lindgaard and his colleagues had originally believed it would be impossible to actually see anything in less than 500 milliseconds. It typically takes 50 milliseconds to read one word, according to some estimates.

Poor Web Design Alienates Customers [technewsworld.com]

Essex_boy

9:45 pm on Jan 16, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



This is something I have considered seriously recently as I try to go from hobby to serious income.

Many of the points are obvious so obvious you wouldnt think to implement them.

skipfactor

2:03 am on Jan 17, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>Many of the points are obvious so obvious you wouldnt think to implement them

Those are really becoming the nuggs for me in my 'Senior' years.

Pretty obvious but not easy: a bullseye [webmasterworld.com] for every page and 50 milliseconds or the time it takes a human being to read one word to: instill trust, market, brand(recall), retain, entertain, and sell.

Leosghost

2:59 am on Jan 17, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



One has to wonder ..( referring to the heat map [webmasterworld.com] ) if the "heat " is distributed the same way for pages built for chinese or other "other directionaly read" pages ..or arabic etc ..

Come to that those pages should be built differently ..ie: nav , h tags etc ..

And to take it further ..if you are aiming for the english speaking population from those areas ..do you allow that their culturally induced "page scan" direction may have been modified to scan in the opposite direction by their learnig english ..

Does the heat map depend on gender, age , culture ..combinations of all of these ..?

Do search engines bots scan those pages in a different way and then do the algos treat them differently when looking for relevance ..should they ..?

If ones target audience can be defined with any degree of precision ..with reference to the above ..should some of ones pages be changed to reflect that in order to fine tune their visual appeal?

If so How?

How we build pages is largely conditioned by concepts based on print media format in the west ..should it be ..?

debvh

3:10 pm on Jan 17, 2006 (gmt 0)

10+ Year Member



Ironic that the article appears on a page with so many animated ads that I clicked away before finishing the first paragraph. I hate trying to read with stuff moving around in my field of vision!

JAB Creations

4:06 pm on Jan 17, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I recall seven seconds total load time is all a user will typically wait for a page to load (regardless of their connection). I don't like to wait for many pages myself that take longer then a few seconds to even respond and I'm on cable.

John

balam

5:28 am on Jan 18, 2006 (gmt 0)

10+ Year Member



> Many customers thought they were at a power tools site when they saw the new Sprint site.

Now, if Dewalt was smart, they'd offer a power drill with a built-in cellphone...

Same subject, different forum: [webmasterworld.com...]

(Perhaps a splicing is in order?)