Forum Moderators: phranque
And if this isn't on par with the average conversion rate for any other media (about 2%) then something is wrong. A 1000 sessions per day should provide a minimum of 20 sales (site exposure and awareness are further influenced by price, site motivation, clarity, ease of navigation, usablity, security, trust, privacy, fillment and return policies, and your overall track record (including testimonials) will vary this considerably)
A direct anwser to your question is difficult however, I assume:
If "mp3 downloads" or "free software" is your web sites primary focus then 1 - 2 million unique sessions per month would probably be acceptable.
If "never change kitty litter" is your primary focus then 50 sessions per day would be acceptional.
This is a site that has no concern about going above their bandwidth allotment!
Good thing I'm not a business, would have filed for bankruptcy by now if I was :D
allotment and six figure sum don't seem to match in my mind :)
I know I get a unique visitor per kilobyte of .htm files, which is OK i guess :) I guess traffic is relative to the directory listings a site would get.
If the sky was the limit - I would be proud to have 10000 uniques a day