Forum Moderators: phranque
Derek
Aer you thinking of installing the blog software on your own server? If so then many people go with Wordpress (it's free). There are alternatives you have to pay for such as Moveable Type. I'm a web programmer and I find the information on this software pretty confusing - prepare for a sharp learning curve. If you are only posting occasionally (e.g. once per day) then it would be easier just to add a new paragraph to your page and FTP it.
I have blogs on Blogspot because its an easy option - but I haven't really altered them apart from adding Adsense in one template.
Blogs can be promoted much like any website (asking for links etc) but are unlikely to get links from DMOZ. But you are more likely to get links from other blogs and you can add to Blog Directories and RSS Feed Directories.