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First Quarter 2024 Operational and Other Financial Highlights
Family daily active people (DAP) – DAP was 3.24 billion on average for March 2024, an increase of 7% year-over-year.
Ad impressions – Ad impressions delivered across our Family of Apps increased by 20% year-over-year.
Average price per ad – Average price per ad increased by 6% year-over-year.
Revenue – Total revenue and revenue on a constant currency basis were $36.46 billion and $36.35 billion, respectively, both of which increased by 27% year-over-year.
Costs and expenses – Total costs and expenses were $22.64 billion, an increase of 6% year-over-year.