Website clicks campaign not in accordance with Google Analytics data

[jc2021]

I am running a website visits campaign on FB. It says I got 1000 link clicks but google analytics shows only 190 people viewed the link.

Am I missing something here?

[engine]

Have you tried to identify if those link clicks are all humans or could there be bots?

[Brett_Tabke]

The difference between Google and Facebook is going to be huge. Some possibilities:

- many people run ad blockers and tracker blockers. Those can block Google or Facebook, or one or the other.
- Google can count repeat visits as one person and additional page views to the same page by same person may not show up.
- Google or FB may be filtered at the ISP level in some countries.
- Some browsers (Opera, Vivalidi, Brave, DDG, among others) default will block GA trackers.
- Google can filter out some known bots, where FB wont.

Here is a really good article that talks about all the differences indepth.
[ruleranalytics.com...]

[not2easy]

In their Privacy Checkup panels, Google allows people to opt out of GA counting. I saw that today and it was new to me. I can't supply a link because it was among options shown in my Account. You might see it if you use Google's Privacy/Security update though I can't say with certainty that the same options are offered worldwide.