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The lawsuit filed in the Federal Court also alleges Facebook "aided and abetted or was knowingly concerned in false or misleading conduct and representations by the advertisers," the ACCC said in a statement.
"The essence of our case is that Meta is responsible for these ads that it publishes on its platform," ACCC Chair Rod Sims said. "It is alleged that Meta was aware ... scam ads were being displayed on Facebook but did not take sufficient steps to address the issue."