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SIGNIFICANT and SUDDEN drop in organic engagement

         

jc2021

7:47 am on Oct 8, 2021 (gmt 0)

5+ Year Member Top Contributors Of The Month



Is anyone else noticing a SIGNIFICANT and SUDDEN drop in organic engagement/reach on FB?

I manage a page with 100+k followers and 7-10 days ago I started experiencing a 40-60% drop in organic engagement and reach. Account in good standing and content quality has remained the same.

engine

8:05 am on Oct 8, 2021 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Yes, and it may be connected to the FB outage. That outage gave people the opprtunity to reset.

jc2021

8:33 am on Oct 8, 2021 (gmt 0)

5+ Year Member Top Contributors Of The Month



Glad to know I am not the only one. Although I have been experiencing this before the outage but it really started getting worse after it.

phranque

5:45 pm on Oct 8, 2021 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



7-10 days ago I started experiencing a 40-60% drop

it may be connected to the FB outage

the FB outage was 4 days ago [webmasterworld.com]

jc2021

6:41 am on Oct 12, 2021 (gmt 0)

5+ Year Member Top Contributors Of The Month



Reach and engagement massively picked up on the 9th, then started dropping significantly again yesterday. Now posts are barely getting engagement.

It is like they are playing games with us.

engine

1:47 pm on Oct 18, 2021 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



It's interesting that some friends in the days during and after the outage just stopped using FB. How do i know? I asked them. They are drifting back.