How to Qualify for Brand Use in Facebook Marketing

[SteveG]

Hi Friends,

I want to create an fb ad for my client (traffic ad), however, his product happens to be a branded product (LG Air Conditioners). How do i seek brand approval & create his ad... kindly help me with the process, thankyou

Regards,
StegeG

[not2easy]

Hello SteveG and welcome to WebmasterWorld [webmasterworld.com]

If LG has their own brand presence on FB (I have not checked) they are unlikely to approve your request. If your client is a dealer for the brand he should have an agreement as to brand use. If your client is an affiliate you are not likely to get brand approval and your client should refer to their affiliate terms.

It depends on your client's relationship to the company. If they have no agreement with the LG brand I do not know of any way to get brand approval for a FB marketing campaign. Mind, that does not mean there is no way. Other users here may have much deeper experience on the topic, so don't give up until you are certain. You can always look up the conditions for brand approval at FaceBook and see how you can qualify there. That would be the most accurate source of information. Good luck.

[SteveG]

My client is an authorized dealer of LG products, however, i need to know exactly as to how do i put across the whole process of sending request to the brand for approval through facebook & to create this ad. I also tried it through facebook chat support & even the rep failed to answer on this question apart from few generic links for reading, thankyou.

[not2easy]

Thank you for the update. I helps to know those points. As mentioned there are FB marketers around that might have first hand help for you next time they stop in.