Facebook to Test "Soundbites", "Live Audio Rooms", and In-App Podcasts

[engine]

Facebook is to test in-app podcasts, Soundbites, and Live Audio Rooms (Facebook's version of Clubhouse).

To listen to podcasts, in the past, you'd have to leave Facebook. This new test, over the coming months, will bring podcasting within the Facebook app.

Soundbites is Facebook's social audio clips being tested with creatives over the coming months.

These audio creation tools will enable you to create Soundbites — short-form, creative audio clips for capturing anecdotes, jokes, moments of inspiration, poems, and many other things we haven’t yet imagined.

Live Audio Rooms will be launched summer 2021, according to Facebook, with tests rolling out to public figures.

As part of this initial rollout — and because we know communities aren’t built just in Groups — we’ll also bring Live Audio Rooms to public figures so they can host conversations with other public figures, experts and fans.

[about.fb.com...]

[lammert]

Clubhouse hits where it hurts it seems. I like it when a startup is within a year able to steer the development direction of titans in the industry.

Let's see where this will end. Google almost always encountered failures due to lack of market knowledge when they tried to outperform an existing competitor in the market (Google+, Allo to name a few) but maybe Facebook better understands what users really need.

[NickMNS]

To listen to podcasts, in the past, you'd have to leave Facebook

God forbid that a user would leave Facebook. I simply don't understand how content creators can post content on a platform that is literally stealing its users.