Hired a Writer for FB and Likes Stopped Increasing

[porton]

Likes of my Facebook page were doubling about every month during the time I was posting nothing new to this page.

Then I hired a Facebook writer who published a post every day during a month... and the pattern broke :-(

What should I do: remove all her posts?

[porton]

Ugh, I deleted all her posts: I had just 3 likes last two months... so no way to make it worse than now.

[NickMNS]

Doubling every month? Are your expectation reasonable? This rate of growth is not sustainable within 3 years you would have 68 billion likes (2**36). Is it possible that the hiring of the writer coincided with a plateau in the number of likes?

I guess you'll soon find out. Assuming it was the writer's fault, the damage may now be done and there may be no way of walking this back.

I must assume that the you reviewed the quality of the writing as the posts we being produced. Or did the writer simply produce content for content sake?

[porton]

I didn't assume it would continue 3 years, but if I reached a 1M or better 10M it would be good, probably fulfulling the missing of the page and producing enough sales for me to live on it.

The posts by the writer were not really good but also not really bad, it is questionable whether to call it "content for content sake". Well, I deleted the posts of the writer (now I know for sure they were useless), so no way to check it again now.

[porton]

Ugh, 96.6% of my likes are from South Sudan (and most of them are from the same city). Apparently I have exponential likes from a hacker residing there.

I conclude somebody faked my likes.

But what the hell hackers may want to fake me lakes?!

[engine]

I wouldn't get too concerned about the writer's content, but, perhaps, would observe that it was too frequent. It turns me off with too frequent posting, especially for the sake of posting. What i mean is that people have seen the new content too frequently.

Oh, and Facebook frequently changes it's system to show new content, groups, posts, and people and it may also be that you're now not favoured. It should come back. Keep working at it.

[mcneely]

96.6% of my likes are from South Sudan

96% of those likes are most likely fake.

Dr. Derek Muller did a study a while back on Facebook with regard to fake likes.
He focuses more on engagement vs the lack of engagement with regard to these likes. Facebook can only be productive if there is actual engagement. Having thousands of likes with no engagement is actually rather worthless.

Hopefully the video might help to answer some of your questions regarding your non-engaged fake likes.

In this video [youtu.be...] he discusses his findings.

[RhinoFish]

"Ugh, 96.6% of my likes are from South Sudan"

It's almost like FB doesn't care about the authenticity of users... hahahaaaaaa!