Use one Facebook pixel or many?

Facebook Pixel accounts

[akosifeed]

My business has a few products. The demographic for each product may have some overlap, but there are also some unique differences.

Within a single business, do you use different Facebook pixels for different product categories or one pixel for all products? What is your reasoning?

Thank you!

[lammert]

Welcome to WebmasterWorld akosifeed!

Normally Facebook will only provide you one pixel per ad account unless you're on Business Manager. In general, splitting your products over multiple pixels is a bad idea. When splitting, Facebook will get fewer data per pixel and retargeting may be worse because of this. You may want to look at Facebook's Custom Audiences instead which allows you to customize targeting in a much more sophisticated way than by just using multiple pixels.

[akosifeed]

Makes sense :) Thanks for sharing this tidbit!