Forum Moderators: not2easy

Message Too Old, No Replies

Mobile FAN Shutdown

Facebook to Shutter Audience Network for Mobile Web

         

RhinoFish

8:25 pm on Feb 8, 2020 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



What will all of the fraudulent apps do now? Hahaa!

~~~~~~~~~~~~~~
Facebook to shut down Audience Network for mobile web. Facebook is planning to shut down the mobile web arm of its Audience Network starting on April 11, the company confirmed on Wednesday. The exact rationale for the move is unclear, but sources said the decision was likely fueled by browser companies’ recent changes to throttle cookies in the mobile web environment, plus the internal resources required to keep on top of potential negative impacts from new data regulations and brand safety issues. A Facebook spokesperson said mobile web placements represented only a marginal piece of Facebook’s Audience Network business, and their removal will not have a material impact.
~~~~~~~~~~~~~~

Google "Facebook to shut down Audience Network for mobile web." to read source doc.

RhinoFish

8:26 pm on Feb 8, 2020 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



As 3rd party cookies crumble, look for a lot more carnage for those channels that relied on them.

lammert

10:50 pm on Feb 8, 2020 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The official announcement: Changes to Web and In-Stream Placements [facebook.com]