Instagram Tests IGTV Partner Program for Creator to Earn Money from Ads

[engine]

Techcrunch is reporting that Instagram has tested an IGTV prototype Partner Program to allow creatives to earn from ads alongside their video content.

Users who are deemed “Eligible” according to criteria we don’t have info about could choose to “Monetize Your IGTV Videos”. The screen explains that “You can earn money by runing short ads on your IGTV videos. When you monetize on IGTV, you agree to follow the Partner Program Monetization Policies.”

[techcrunch.com...]

[lammert]

When reading the article, it may be that they are on the wrong side of the momentum. The normal sequence would be

1. Free product to gain users and traction
   
2. Monetize and share revenues with creatives
   
3. Solidify connection with creatives with a continuous revenue stream
   
4. More high quality content and back to step 2.

But instead, they are now at step 1.5 Declining audience and content quality due to lack of interest of creatives.

It is very difficult to go either back to step 1, or to step 2 if your current content is of moderate quality and people already tried it.