Relying heavily on FB traffic nowadays could spell disaster for many small-medium sized content based websites. As most are fully aware reach is at an all-time low and the strangle hold with FB new algorithm is mainly for 1 purpose only "pay to play". Arbitration with FB advertising for content websites is a complete gamble nowadays. Great content is key and cost per share needs to be around .01-.15 with a $1,000-$2,000 campaign to potentially get your content to go viral. With the new algorithm, outside link reach are put on the back burner and actually getting outside links to go viral can be nearly impossible from this years analytics. The result very little to negative ROI from FB advertising.
Content is KING especially FREE content. Strangling the content that created their platform could be FB demise long-term in my opinion. I feel FB has opened the doors to new social media platform to push for a 100% reach platform to gain an audience and free content creators. I wouldn't hesitate to make the jump to a new platform with 100m-500m users that has a 100% reach guarantee. Thoughts?
