Facebook Ads reporting: is better demographic analysis possible?

[chelder86]

Hi! :)

We have the Facebook pixel installed, so we can know how many customers have bought our product and ratios of age and gender.

However we have not found any way or tool to analyse any other data like 43% of our customers like soccer or 30% studied a PhD.

Is there a way or tool (free or paid) to know the interests and other data of our customers? So far, the only solution we have found, is analysing it with Google Analytics, but the interest data it gives sucks (or maybe we don't know how to use it properly).

Thanks

Carlos

[zipzapzoo]

I think that information is purposely hidden from you over "user privacy" concerns.

[chelder86]

Hi. I think it's possible but we need at least 1000 pixel fires (not sure if within 1 or 3 months) to get some data.

A) You should visit: ad manager --> pixel --> analytics → page likes
B) Then, in page likes --> create a new segment --> select events --> purchases

I could not try it by myself because I don't have pixel fires enough, but the information I see in A) I think can be very useful to target my audience better next time.

I hope it helps and if you guys know something else let me know! :)

[Bella_Rose]

nice information chelder

[chelder86]

Thanks for saying! :)