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Report: Facebook to Test Pre-Roll Video Adverts

     
10:47 am on Dec 4, 2017 (gmt 0)

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According to a report on AdAge, Facebook is to test pre-roll video ads, having previously said it wouldn't do it.

Research suggests pre-roll is more acceptable that mid-roll as users don't like their video being interrupted.
[adage.com...]
11:38 am on Dec 4, 2017 (gmt 0)

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About two or three weeks ago the Facebook Video app appeared on my Samsung TV. It's an app I can't delete and it loads along with a few others when I turn on the TV. Obviously a biz deal FB made with Samsung.

I watched a few videos. Ads appeared about 20 to 30 seconds into the video. I can close the ad the usual way, same as YT.
12:25 pm on Dec 4, 2017 (gmt 0)

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Those apps that mysteriously appear are a real pain: Smart TV's are just too smart, imho. Built for marketers to push more "stuff".

I was watching a video online the other day and there were several ads breaking up the video: It was a real annoyance. I could live with pre-roll ads, and those much shorter ads are better from a user point of view as i tend to watch the whole thing, rather than getting part of the story and then clicking skip as soon as possible.

It does seem to be a turnaround of views by Zuckerberg who'd said only earlier this year he'd not go down this route.
 

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