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Is the Facebook like button any useful anymore?

     
3:15 pm on Nov 23, 2017 (gmt 0)

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Hi I wanted to know if the facebook like button is useful anymore for pages? Thanks!
5:13 pm on Nov 23, 2017 (gmt 0)

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If your content is of the type that is easily liked and shared by people, it may be very helpful.

It's definitely not useful for all pages. Unfortunately, many websites just throw it on there, hoping for the best.
3:27 pm on Nov 24, 2017 (gmt 0)

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No I didn't mean the share facebook button I have that in the site. I'm talking about the LIKE facebook button.. ?
8:44 pm on Nov 24, 2017 (gmt 0)

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Same story, really. There's no straight answer, it depends on the content and audience.

If you think it'd be a good match, try it out. If you're getting a good number of likes, and that brings traffic, great! If not, pull it.
11:43 am on Nov 26, 2017 (gmt 0)

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born2run... what you really want to happen from your site is to Share your story to Facebook, using the options their Open Graph protocol provides for. Sharing from your site, IMO, is much more important than Liking from your site... and I'm seeing remote Like used much less than remote Share.

Facebook Open Graph (og) meta tags on the pages in your site's head section provide reasonably thorough control of the display on Facebook: the story, the url, the headline, the description, and the image; and the FB location... and I think they are an important part of setting up a page to interface with your Facebook audience. IMO, selection of the images and headline are an important part of whether the shared post will attract attention.

But, again, the Like button on your site is less important than the Share button on your site. As I know we've discussed on other threads on this same topic, it's best to host any remote Share and Like buttons on your own pages, and to choose the varieties which are fast and efficient with bandwidth. We've easily had 4 or 5 discussions with you on the topic, with specific recommendations.

As robzilla suggests, there's no one right answer. The importance of remote Likes will differ depending on story and audience.

Also... from FB's algorithmic point of view, the stories that will get the most traction on the time line are stories which attraction comments from your friends... and Likes by themselves are less important than they used to be in getting Facebook to give your stories exposure.

5:50 pm on Nov 29, 2017 (gmt 0)

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Thanks for the detailed reply and time. Yes, I've removed the fb like button. The fb share is more useful and yes I've used the og meta tags to setup image/title etc. of each page.