The examples shown were more hideous than I had even begun to imagine. There's the inevitable Mona Lisa wink and a grin, and much, much more. ;)
Looks like it's a dedicated application based on the old morphing software paradigm of mapping start points to end points on facial features. Ahh, where are the old blinking gifs when we need them?
The talking head who explains the potential of the software seemed embarrassed even to be talking about the examples they had....
There are lots of fun applications that we can think of.... It's not gonna cure cancer, but there are lots of fun things that can come out of this
Eventually, IMO, it might be used to cheat lip-sync of deceased celebrities to extend their commercial careers, and to create fake quotes on disposable "news" sites.