Facebook Q2 2017 Revenue up to $9.164 Billion

[engine]

Facebook's Q2, 2017 show the company has strong growth in revenues, up 47% year on year, to $9.164 billion, and net incom up 71% year on year to $3.894 billion.

A key figure that jumped out at me was the mobile ad revenues, and now represents 87% of advertising revenue.

Second Quarter 2017 Operational and Other Financial Highlights

Daily active users (DAUs) – DAUs were 1.32 billion on average for June 2017, an increase of 17% year-over-year.

Monthly active users (MAUs) – MAUs were 2.01 billion as of June 30, 2017, an increase of 17% year-over-year.

Mobile advertising revenue – Mobile advertising revenue represented approximately 87% of advertising revenue for the second quarter of 2017, up from approximately 84% of advertising revenue in the second quarter of 2016.

Capital expenditures – Capital expenditures for the second quarter of 2017 were $1.44 billion.

Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $35.45 billion at the end of the second quarter of 2017.

Headcount – Headcount was 20,658 as of June 30, 2017, an increase of 43% year-over-year.

[investor.fb.com...]

[keyplyr]

Still, FB seems to display less ads than a great many sites I visit nowadays.

Most of the mobile ad revenue must come from the iOS & Androud FB apps, and probably Messenger.

I only connect through my mobile browser and don't see too many ads.

That's a lot of income for a quarter... and a lot of people were thinking they weren't gonna pull it off.

[engine]

Facebook's key is the huge number of users, in addition to the great detail on them for targeting. Less wasted Dollars, I assume.

I'm glad i don't see too many ads as that would make the site off-putting. In addition, i've resisted going mobile, especially with Messenger.

[keyplyr]

Likewise, I neither use the FB app nor Messesnger... despite their constant nagging.