My Facebook page reach down drastically, clicks to site reduced too!

I'm in a heartbroken condition

[MayankParmar]

I thought its only Google who torture us with their update to search engine. But Facebook has killed my site completely.

It started from 1st, June 2017. My reach on new posts that has link to my website has reduced drastically. It is 2K from 30K+.

My site is an entertainment news portal, so I get 80% views from Facebook only. I don't know what's wrong and where. I dedicate my whole day to the website and everything ruined in these 15 days :(

Please help.

[edited by: not2easy at 6:28 am (utc) on Jun 16, 2017]
[edit reason] no specifics please/see charter [/edit]

[Peter_S]

May be a consequence of Facebook's "Fake News", "Click-Bait" and "Low Quality" algorithm : [webmasterworld.com...]

[MayankParmar]

@Peter_S+ Is there any way to over come this?

[keyplyr]

All traffic leaving FB, especially by posted links, goes through FB external link mechanism. They gather that metric and use it.

I can't be sure, but it appears if your account is sending too much activity away from FB, there is an action.

I've seen FB stop displaying OG images when high traffic exits through the accompanying link.

Using FB to generate website traffic is a balancing act. FB wants to sell you advertising to get that traffic.

MayankParmar - you may have been able to avoid detection up until now. Play it careful.

[MayankParmar]

@Keyplyr+ Yes. I used to get a huge amount of traffic from Facebook, 20K-30K. As the site is quite popular among the fans, it is shared by the readers on their fan pages, groups.

I have already stopped using click-bait titles, improved content quality, removed sticky ads from the site. It is 2-3 days since I implemented the changes. Anything else I will need to get my traffic back? And when I can expect the things to get back to normal.

[keyplyr]

Anything else I will need to get my traffic back?

Find alternative sources for traffic. Don't rely on FB or any other single source.

And when I can expect the things to get back to normal.

Maybe never.

- Some Suggestions -

• If you want to put in some time, join all related FB groups and participate daily.

• Contribute and make friends. That way when you post spammy links to your site they may avoid removal.

• Use OG image code in your page HEAD section so your links look better on FB.

• Use hashtags for relevant searches.

• Send out request to friends to Like your page.

[tangor]

As an entertainment site you might have other elephants in the room such as copyright and C&Ds you can't see being applied. Otherwise, just keep plowing and see what comes up.

[MayankParmar]

@Keyplyr+ I have Google traffic though all entertainment news portal gets traffic from Facebook only. I will follow your suggestions. And when I used Facebook Sharing Debugged, I got the following error:

The parser's result for this metadata did not match the input metadata. Likely, this was caused by the data being ordered in an unexpected way, multiple values being given for a property only expecting a single value, or property values for a given property being mismatched. Here are the input properties that were not seen in the parsed result: 'og:image:width, og:image:height'

Do you know how we can fix this in WordPress?

[MayankParmar]

@Tangor+ That could be possible. But in privacy policy page, I have clearly mentioned that all images belong to their respective owner. Furthermore, If a interview is quoted in articles, I do add a credit to the website from where I've got the interview.

[lucy24]

I have clearly mentioned that all images belong to their respective owner

Do you have permission to use them?

If a interview is quoted in articles, I do add a credit to the website from where I've got the interview

How much of the interview do you quote? Does it fall within Fair Use (or your country's equivalent term) limits?

[keyplyr]

this was caused by the data being ordered in an unexpected way, multiple values being given for a property only expecting a single value, or property values for a given property being mismatched. Here are the input properties that were not seen in the parsed result: 'og:image:width, og:image:height'

Do you know how we can fix this in WordPress?

I know nothing about Wordpress, sorry. However, the error prety much tells you the problem. Try defining width and height properties for the OG images. Do some searches to learn the proper syntax for Wordpress.