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Facebook Tests Ads in Publisher Videos

7:09 pm on Feb 23, 2017 (gmt 0)

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Back in January, there was a report that Facebook Plans to Show Ads in Videos [webmasterworld.com]

It seem it's now a live test of mid-roll ads.
Facebook is testing the new ads with a “small group” of U.S. publishers, and will split ad revenue with them — 55 percent to the publisher and 45 percent to Facebook. The ads can’t run until a video has been rolling for at least 20 seconds, and ads must be at least two minutes apart, Facebook says. Facebook Tests Ads in Publisher Videos [recode.net]
2:46 am on Feb 24, 2017 (gmt 0)

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I think this is something Facebook need to do if they want to host video content, not just display content hosted on other services such as Youtube. If a content creator can get paid via Adsense for putting his/her videos on youtube, who would they use Facebook? Just share the Youtube link via Facebook to reach that audience.

9:45 am on Feb 26, 2017 (gmt 0)

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I can't imagine Facebook paying smaller publishers. It's such a huge change for them, they've never done it and I think it goes against everything FB stands for which is essentially that FB, Instagram, Messenger and whatsapp are the Internet and you pay to reach our users.
Once they start paying content creators it would open a can of worms they would never be able to shut again. Why are videos worth money and creating a meme on your FB page and having it go viral and get shared 50k times is worthless? Both are making FB more valuable by creating content for its users to consume.