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Facebook categorized tens of thousands of headlines as click bait, then taught a computer to identify new, similarly useless examples.
Click bait headlines tend to be similar, the company said. They typically withhold information or exaggerate what the story is actually about.
A Facebook spokeswoman declined to say which publications the company had identified as the worst offenders, though I've got my eye on a few. None of them apparently has been warned about this change. Facebook Changes Newsfeed over Clickbait Headlines [cnet.com]
joined:Apr 13, 2002
First, we categorized tens of thousands of headlines as clickbait by considering two key points: (1) if the headline withholds information required to understand what the content of the article is; and (2) if the headline exaggerates the article to create misleading expectations for the reader. For example, the headline “You’ll Never Believe Who Tripped and Fell on the Red Carpet…” withholds information required to understand the article (What happened? Who Tripped?) The headline “Apples Are Actually Bad For You?!” misleads the reader (apples are only bad for you if you eat too many every day). A team at Facebook reviewed thousands of headlines using these criteria, validating each other’s work to identify a large set of clickbait headlines. -- [newsroom.fb.com...]
Our system identifies posts that are clickbait and which web domains and Pages these posts come from.
We anticipate that most Pages won’t see any significant changes
joined:Aug 9, 2016