Relevant to "everyone across the web", see this in March: [
marketingland.com...]
Important to keep in mind, this part of their press piece:
"For example, we introduced Facebook Audience Network two years ago to help publishers and developers support their services by showing relevant, high quality ads to people who visit their websites and apps. But in the past, we’ve only shown ads in these places to people who have Facebook accounts. Today, we’re expanding Audience Network so publishers and developers can show better ads to everyone – including those who don’t use or aren’t connected to Facebook."
The FAN, the Facebook Audience Network, isn't "everyone across the web". If you visit an advertiser's website, get tagged for remarketing, or if you've done the same in their app, then FAN can target these folks, on FB itself, and in the Apps and Mobile websites in the FAN. Those targeted this way (that they are announcing today), will have less data attached, FB doesn't know their interest, behavior and demographics (they don't have a FB account).
The FAN though, includes mobile apps and mobile websites. Not really everyone across the web, just FB's Ad Network, one they focus on apps and mobile websites. And since the targeting associated with the visitor's FB account is fairly crucial to targeting them, this might not be super wonderful. Still, FB is huge, and their remarketing technology is awesome with or without the FB account data, so being able to target people with app remarketing, including those folks who aren't FB users, is pretty cool.
