Report: Facebook Sharing is on a Downward Trend

[engine]

Has Facebook reached a plateau for sharing? Are people less likely to share on the social media site? Has the strategy of getting celebrities and news media to share more meant that ordinary users are feeling that sharing is no longer the thing to do in a world of business and high profile individuals?

According to a report, the social media site may be in reviewing its policy of the past.

There are a number of people in my friends list I rarely see, while others are hogging the stream. Each of these is interspersed with promoted stories.
One hope was that i'd see fewer of the "...you won't believe what they saw..." posts. But, they are still getting through. Yawn!

The better (read: more professional) the quality of what's in your News Feed, the more advertisers would pay to be next to it, went the thinking.

That strategy now looks like a backfire. The more Facebook feels like a big stage, the less inviting it becomes to the sorts of people who aren't comfortable performing in public--which is to say, most of us. You've probably noticed how the "friends" who show up in your News Feed most often aren't the ones whose lives you're most interested in but simply the ones who have a lot to say. According to confidential data obtained by The Information, more than 60 percent of users share no personal content in a given week, while the remaining 39 percent share an average of five posts. Report: Facebook Sharing is on a Downward Trend [inc.com]

[RhinoFish]

Less is more.

[bill]

I must be ahead of the trend. I stopped sharing posts on FB years ago. ;)