I have noticed in my niche that some active but slightly older pages (started acquiring like 2-3 years ago) have really bad engagement/reach.
I was hoping as my page grew I would get more traffic from fb or at least maintain.
But looking at these pages makes me doubt those assumptions. Does anyone have any insights. I am looking at pages that are 600k-1.3 million likes.
The pages I see post twice as much as me but have half the engagement.