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Now, with the launch of two new products for local businesses, we’re making it easier for businesses with multiple locations to create local ads for each store and also giving businesses more insight into the groups of people near their stores. With these updates, businesses of every size can easily connect with the people in their area. Facebook Launches New Local Business Ad Tools [facebook.com]
Local insights tell businesses the aggregate demographics and trends associated with the people nearby, so they can better understand and cater to the needs of the people in the area.
Businesses can discover the neighborhood’s busiest days of the week and times of day, so they know when people are most likely to visit their store. And they can see aggregate demographics of the people nearby, including age, gender, tourist and local residents.