Report: Publishers Ready To Ramp Up Instant Articles on Facebook

[engine]

Stand by for lots more articles to start appearing. If this gets too busy it is likely to be a turn off. I already see many promoted messages in the timeline, so i'm not sure how FB can deliver a balance.

Publishers are ready to ramp up content distribution on Facebook’s Instant Articles in the coming days, people familiar with the matter said, with some newsrooms preparing to post a few dozen stories a day. Report: Publishers Ready To Ramp Up Instant Articles on Facebook [blogs.wsj.com]

[bill]

I'm not the type to go to FB for anything but friend updates. This could further polarize the sentiment against them.

[romerome]

I wonder how instant articles is going to impact monetization for smaller sites. Currently those sites get money from adwords. With instant articles people never leave FB to read the article. I think for larger publishers they can sells ads on their instant articles. I don't know how doable this is for smaller publishers/sites.