Any ideas on why my niche ads still have 0 reach after more than a week running?
I am targeting people with the job title real estate agents" (and variations on that) within 25 miles of me. Facebook gave an estimate of about 150 people for the audience. (I am using FB's built in demographics filter to target the audience.)
Yes, the "meter" is still pointing into the red when I picked my audience.
It says "Estimate Daily Reach: 68 - 150 people" in the ad sets tab.
However, the reach (as well as results) are still listed at 0.
I am using Optimized CPM for clicks to my website.
Should I try to change it to cost per click? The suggested cost per click is US $6. I would need a conversion rate of 25% to make it financially viable at $6 per click.
Because I am NOT linking to a facebook business page, my ads are only eligible to run in the right hand column, not in the news feed. I also have it set to desktop.
So any thoughts on why the reach is still 0, or best plan of action going forward?
Thanks in advance.