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Facebook Advertisers To Get Ad Relevance Scores

7:00 pm on Feb 12, 2015 (gmt 0)

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Facebook introduces a relevance scoring system for advertisers rolling out this week. Not quite a Google AdWords QS, but does seem to be simpler.

Beginning this week, weíre going to start showing relevance scores as a visible metric in our ads reporting tools.Facebook Advertisers To Get Ad Relevance Scores [facebook.com]

Relevance score is calculated based on the positive and negative feedback we expect an ad to receive from its target audience. The more positive interactions we expect an ad to receive, the higher the adís relevance score will be. (Positive indicators vary depending on the adís objective, but may include video views, conversions, etc.) The more times we expect people to hide or report an ad, the lower its score will be.
Ads receive a relevance score between 1 and 10, with 10 being the highest.

Relevance score rolls out globally starting this week; it can be viewed in any of our ads reporting tools and through tools developed by our API partners.
1:51 pm on Mar 26, 2015 (gmt 0)

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votes: 15

Yep noticed this.. doesn't seem to be very strict either.. my score started at 5 and jumped to 8 in 2 days.

what I did notice is the facebook CPC traffic seems to have turned into garbage. I used to get clicks and conversions all day long, it was a awesome source of traffic. Now it almost seems as if zombie bots are clicking my ad links......... lots of clicks... no conversions no matter how much i tweak my landing page... this is awful!

anyone else seen a drastic reduction in facebook lead quality? CPC.. not talking about those "likes"