Forget Marketing for just a minute and let's discuss real world uses for Facebook and why it's failing for me.
Ever try to get a parent or relative on Facebook?
My daughter is all over Facebook, she's got every family photo shes' ever ever taken, all the grand kids photos, all on Facebook.
Now fast forward to conversation with Mom:
mom: Nobody ever sends me any pictures of the kids
me: they're all on facebook, tons of pictures
mom: I don't use facebook
me: it's easy, sign up and we'll send you a link to my daughter's account, easy peasy
mom: I don't want to give facebook all my details
me: you don't have to give them any details, lie
mom: I don't want to use facebook, they'll learn too much about me
me: not if you life, fake name, gmail account, nothing is real
mom: I don't trust them
me: then you will never ever see your great grand childrens pictures, they're on facbook if you ever want to see them, call me if you change your mind
She's still not on facebook and she still hasn't seen pictures of her grand kids in a couple of years.
Not my fault she's so stubborn.
The funny part is she uses the web, she uses all kinds of sites all over the place, she just refuses to use facebook which is where all her family and friends are online.
If they don't send her stuff by email, then she's out of the loop.