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Report: Facebook To Announce Mobile Ad Network Before End Of April

     
3:16 pm on Apr 21, 2014 (gmt 0)

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This has been spoken about for some time, and was a report last year. I wonder if it'll come to fruition this time.

Lots of people have wanted Facebook to build an ad network for a long time.

Here it comes. Facebook will take the wraps off its plans for a mobile ad network at its “F8″ developer conference in San Francisco at the end of the month, according to multiple sources familiar with the matter.

Facebook will pitch the ads to publishers and developers as a way to leverage the social network’s vast database of user information for better ad targeting. And Facebook wins by expanding its ad reach — now it can make money from its billion-plus users even when they’re not on Facebook’s own properties.

Facebook declined to comment.Report: Facebook To Announce Mobile Ad Network Before End Of April [recode.net]
7:03 pm on Apr 21, 2014 (gmt 0)

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from my exp running years of PPC... mobile was always excluded because it was junk traffic.

sure depends on your market...but unless you are an ecom operation selling everyday goods people would search and purchase from a mobile search.. isn't worth the juice.

And these in game ad people...im pretty sure 90% of their clicks are from accidents.
9:35 pm on Apr 21, 2014 (gmt 0)

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Yawn, ten years too late.
3:10 am on Apr 22, 2014 (gmt 0)

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Far too many clicks from people who are just bored and spending way too much time on FB.

Hard to determine the intention of the user on FB... so may be it will work for branding, but will be very very hard to justify on an ROI basis.
2:14 pm on Apr 22, 2014 (gmt 0)

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Far too many clicks from people who are just bored and spending way too much time on FB.


Not really, this is about targeting people when they are not on Facebook. External properties and apps displaying mega targeted advertising. These clicks may well be a lot more valuable than clicks on Facebook properties.

Mack.
6:04 pm on Apr 22, 2014 (gmt 0)

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Hard to determine the intention of the user on FB... so may be it will work for branding, but will be very very hard to justify on an ROI basis.


Target your audience well... make ads that pull.. send the traffic to YOUR targeted landing page *your website*.

the facebook PPC traffic is fine if you do this, and its pretty cheap!
10:16 pm on Apr 22, 2014 (gmt 0)

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Yawn, ten years too late.


I think not. Just in time is my view.