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Lots of people have wanted Facebook to build an ad network for a long time.
Here it comes. Facebook will take the wraps off its plans for a mobile ad network at its “F8″ developer conference in San Francisco at the end of the month, according to multiple sources familiar with the matter.
Facebook will pitch the ads to publishers and developers as a way to leverage the social network’s vast database of user information for better ad targeting. And Facebook wins by expanding its ad reach — now it can make money from its billion-plus users even when they’re not on Facebook’s own properties.
Facebook declined to comment.Report: Facebook To Announce Mobile Ad Network Before End Of April [recode.net]
Far too many clicks from people who are just bored and spending way too much time on FB.
Hard to determine the intention of the user on FB... so may be it will work for branding, but will be very very hard to justify on an ROI basis.